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Why the Best Hosts Now Serve Non-Alcoholic Cocktails

The best hosts today aren’t just serving great cocktails — they’re creating experiences everyone can enjoy. From dinner parties to holiday gatherings, non-alcoholic cocktails are becoming an essential part of modern hospitality, offering guests sophistication, inclusion, and flexibility without sacrificing the ritual of celebration.

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7 Times a Non-Alcoholic Cocktail Makes More Sense

Non-alcoholic cocktails are no longer just for Dry January or special circumstances. From work events and wellness goals to weeknight rituals and travel days, more consumers are choosing zero-proof options simply because they fit the moment better. Here are seven everyday situations where a non-alcoholic cocktail just makes more sense.

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The Future of Drinking Isn’t Sobriety. It’s Optionality.

Consumers aren’t choosing between drinking and not drinking anymore. They’re choosing flexibility. In this founder perspective, Spiritless Co-Founder Lexie Larsen explores why the future of the non-alcoholic category is being driven less by abstinence and more by modern consumer behavior, wellness routines, and occasion-based moderation.

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The Ultimate Guide to Non-Alcoholic Bourbon
Non-alcoholic bourbon has become one of the fastest-growing categories in the alcohol-free beverage world, giving people a way to enjoy the flavor and ritual of a classic bourbon cocktail without the alcohol. This guide covers what it is, how it's...
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The Best Non-Alcoholic Bourbon Cocktails
Introduction Classic bourbon cocktails are known for their bold flavors and timeless appeal. Fortunately, many of these drinks can now be recreated using non-alcoholic bourbon alternatives. Whether you’re exploring the sober-curious lifestyle or simply want to enjoy a sophisticated drink...
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June 8th: National Best Friend Day
Thank you for being a friend! Way back in 2019—which feels like forever ago, if we’re being honest—the three of us decided to take a gamble on something that seemed pretty impossible: distill a spiritless spirit. Once we committed to...
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Having Fun with Every Pour: Tiffanie Barriere
You know that little thrill of “Oh, snap!” you get when you meet someone completely amazing and inspirational? Well… that’s how we felt when we met mixologist and creative powerhouse, Tiffanie Barriere, aka The Drinking Coach.  Tiffanie Barriere is the...
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Booze and Your Body
Alcohol takes a toll on your body, and even one week without it can make a big difference. Whether you've been alcohol-free forever or are just starting your Dry January journey, here's what you -- and your body -- can...
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Kentucky 74 featured on the TODAY show!
Did you happen to catch lifestyle expert and author of Zero Proof Drinks and More, Maureen Petrosky, on the TODAY show? We are absolutely DELIGHTED to have Spiritless Kentucky 74 featured alongside a bevy of bevvies that are making Maureen's...
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Guess Who Thinks We're Neat?
We are absolutely thrilled to have been featured in goop's annual holiday gift guide. Spiritless Kentucky 74 was included in The Men's Gift Guide feature, here's a peak at what they had to say:
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A "Boo"ze-Free Halloween Recipe Reveal
It's starting to feel a little spooky in these parts. If you're looking for an alcohol-free addition to your Halloween haunt, give our bewitching, "boo"ze-free Spiritless Mulled Cider a try. It has all the flavors of fall — cinnamon, cider, and citrus — with an extra zing of spice that will make your fall harvest nice.
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We're Bloody Gobsmacked!
We're bloody gobsmacked and utterly delighted to share that Spiritless Kentucky 74 has been awarded a bronze medal in the "Low-and-No-Alcohol" category of the International Wine and Spirits Competition!
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What Does Soberish Mean?
"Is the meaning of the word 'sober' really as flexible as some people today this it is? Maybe. In a time when almost everything falls into the subjective gray area, why can't the true meaning behind the word sober also be up for discussion?"
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Four Tips for a Successful Sober October

Much like Dry January, Sober October is a month dedicated to going non-alcoholic, that is. There’s no magic bullet and the rules are simple: don’t drink alcohol for 31 days. That’s it! But that can be easier said than done. Giving up alcohol for any period of time can be tough. Here are four tips for making it a little easier.

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