We named it Spiritless because we are the first distilled, non-alcoholic American spirits product, made from grain neutral spirit with the alcohol removed, because for us, Less is Yes!

Obviously “Kentucky” because we started at the start, with a bourbon like spirit. And, 74, because when we incorporated we would have been registered as the 74th distillery in the state.

As for our second spirit sku, the namesake of Jalisco 55 is the western Mexican state of Jalisco. Fringed by the Pacific Ocean, the state is the birthplace of tequila and has been home to family-run blue agave farms for generations. 55 because we launched our pre-order on May 5th.

Prior to founding Spriritless, we spent years working with some of the largest spirits conglomerates in the world on their marketing efforts, often planning experiential consumer events. While doing so, we consistently heard the same request for non-alcoholic beverage options more interesting than soda water with lime. At the same time, we were three busy, career-oriented moms who were also feeling the strain of weekday drinks at work dinners, added calories, and sluggish mornings after a few glasses. The ah-ha moment quickly became crystal clear, the market was demanding more non-alcoholic options and so were we... Spiritless was born.

More? Can we get a minute to catch our breath!?! Since launching Kentucky74 in 2020, we've added Jalisco 55, Kentucky 74 SPICED, and three delicious flavors of non-alcohol pour-over canned cocktails. Of course we're always tinkering with new formulas and recipes. Expect to see something new from us in early 2025. (no spoilers here!)

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Currently, we have distributor relationships in nearly all 50 US states. In certain states and channels of business, we are able to self distribute. We sell our non-alcoholic glass spirits in cases of 6 and our pour-over canned cocktails in cases of 12. We're also available for purchase via Faire and Airgoods.

Still have a question? Reach out to hello@spiritless.com and we'll get you sorted.

Spiritless products are distilled in an innovative process, starting with a full-proof neutral grain spirit, which is distilled into a high-quality spirit with all of the flavor of a traditional spirit, then distilled a second time to remove all of the alcohol. Through our unique process, a small amount of the essence is added back in to give Kentucky 74 and Jalisco 55 its authentic alcohol-like feel, with all-natural ingredients.

You can find the ingredients for all our products listed under "Nutrition + Ingredients" drop-down on their respective product pages.

We're three young moms (between the founders, we have eight kids under eight!), driven entrepreneurs, and passionate social drinkers -- and let's face it, we enjoy an evening cocktail to wind down from the day. We craved a product that would allow us to have our nightly drink, but still feel clear-headed and ready to tackle motherhood, business, and whatever life throws at us the next day. Spiritless allows us the flexibility to go fully spirit-free, or to lower the ABV by enjoying our favorite cocktails with half Spiritless and half full-proof spirit. We at Spiritless call that HALFSIES™.

You'll miss a little bit of the burn, because frankly that's what alcohol does. But as passionate drinkers ourselves, we knew a little bit of heat was necessary, so you'll find that in Kentucky 74 and Jalisco 55.

Spiritless can be enjoyed as you would any full-proof spirit, but we think it's best in a classic cocktail like an Old Fashioned or a Margarita.

Pair Spiritless with your favorite full-proof spirits in your cocktail of choice, we call these cocktails HALFSIES™. Or, go completely Spiritless and enjoy without the alcohol.

Spiritless Is crafted in two distinct processes. The first, begins with select oak in a variety of chars and high proof neutral spirit. We use a still to perform an extraction that emulates the evolution that oak barrels in a rickhouse. Finely tuned temperature variation and vapor capture results in a high proof, intensely flavoured spirit. The second step is to run our newly fangled high proof concentrate containing robust notes of oak and smoke through our reverse distillation process. Reverse distillation is exactly as it sounds: we remove the ethanol and retain all the oils and tannins giving us our non-alcoholic spirits.

Spiritless is crafted in a distillery using a variety of traditional distillation methods in combination with innovative extraction techniques that in concert create our flavors that mimic that of a traditional bourbon or tequila. Our Kentucky 74 provides robust flavour with notes of Caramel, Vanilla, Oak, and Spice. Our Jalisco 55 has hints of honey, spicy oak, vanilla and delicate pepper.

What's in it that makes it taste like alcohol? We have exemplified the core flavor building blocks of each hero spirit. For bourbon - oak, smoke, vanilla, caramel. In addition to that, there is a little pepper that adds a bit of heat to mimic the bourbon hug we all know and love. For tequila- you'll catch a whiff of zesty citrus, fresh sweet mint and just a touch of cinnamon which helps replicate your favorite reposado-style agave spirit.

Who said non-alcoholic bourbon has to follow the rules? We’re kind of an oxymoron to begin with. You won’t see 51% corn on our ingredient list, but you’ll still taste the flavors you know and love from your favorite bourbon whiskey. 

As bourbon and tequila drinkers, we knew a little bit of heat and intensity was important, while you won't find a punch in the mouth, you will find a gentle warming sensation in Kentucky 74 and Jalisco 55.

Something that sets us apart is our formula and our process. Mouthfeel was and is so important to us because it hadn't been solved for in the non-alc space yet.

We achieve this by capturing some of our high proof “heads” and “tales” during distillation for reintegration at a later stage. It is this micro ingredient that gives us that differentiation on the palette.

Like any other spirit, Spiritless can live on your bar cart or in your liquor cabinet -- no need to refrigerate! -- Spiritless is good for 12 months, opened, on the shelf!

We have remained adamant that we wanted to use only natural flavoring to provide a few finishing notes when you nose the glass, and the tiniest bit of all natural cane sugar to balance the astringency that is carried over from our oak in the form of tannins.

We must have Spiritless live on a bar back after opening, just like any other spirit. Of course in the absence of ethanol or refrigeration you have to solve for food safety in a different way. We use Citric Acid to achieve the optimal PH and Potassium Sorbate to preserve our spirit for 12 months on your bar. Potassium sorbate was a no brainer because it is something already on the bar. Wine producers use it too, to prevent renewed fermentation and spoilage in wine.

Final ingredients are: Spiritless Non-Alcoholic Oak Distillate, Water, Natural Flavors, Glycerine, Sugar, Citric Acid, Xantham Gum, Sodium Benzoate (preservative), Potassium Sorbate (preservative).

We understand that for some, choosing non-alcoholic spirits may not be a part of their lifestyle. Spiritless was designed for drinkers and non-drinkers alike who want to consume a delicious cocktail that looks, smells, and tastes like the real thing -- minus the alcohol. Some consumers who are actively practicing sobriety may feel that it isn’t right for them, but for those making the lifestyle choice to cut back or lower their alcohol consumption, we think Spiritless is an ideal option!

We are non-alcoholic by FDA standards. That said, it's always a good idea to consult your physician with any questions you may have before making the decision to consume Spiritless. 

On average, Spiritless contains just 10% of the calories found in full-proof spirit. We are 10-15 Calories per serving, with 3-4 carbs and 1-2g of sugar depending on the spirit. Additionally, we are vegan, Non-GMO, and in the process of being certified gluten free.

Yes, we are vegan! Our glycerin is derived from plant products, not animal.

Allergen free - milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soybeans

We’re going through the process to become certified gluten free. While we think we will be certified (we do not use any ingedients that have gluten), we cannot make absolute promises at this time.