Putting Our Money Where Our Mouth Is


It’s unthinkable that five simple words could literally mean the difference between life and death. Yet for female activists in Afghanistan — those who have stood beside the United States for 20 years, advancing the rights of women and girls to live lives free from oppression — this is reality. The Taliban is going door-to-door, searching for women’s rights advocates and threatening their lives. 


As a company founded by three women, we cannot sit idly by. We must act. We must ensure their safety. 


We have made a $1,000 donation to Vital Voices to help safeguard the Afghan women most at risk: women’s rights activists, journalists, educators, civil society leaders, human rights defenders and direct service providers who now live in fear for their own and their families’ lives. The organization’s Emergency Fund for Afghan Women — in partnership with Women for Women International, the Protect Afghan Women campaign through the Georgetown Institute for Women, Peace and Security, and trusted on-the-ground humanitarian organizations — is meeting the immediate life-or-death needs of these women, including:

  • Evacuations out of Afghanistan: setting up safe houses, arranging secure transit and airport gate access, obtaining passports and e-visas, and other critical logistics. 
  • Immediate Needs in Transition: working with governments and local organizations to address basic critical needs such as shelter, food, clothing, childcare, healthcare, COVID-19 prevention and treatment, psychosocial and trauma support, and other needs.
  • Long-term Resettlement: providing the assistance, resources, trusted networks and ongoing support needed to live full, prosperous and dignified lives. 

We are humbled to amplify these vital voices in support of Afghan women. We hope our commitment to this important work will serve as a resounding and reminder that “our voices are powerful alone, but unstoppable together.”

Putting Our Money Where Our Mouth Is