Happy New Year!

Happy New Year!

Whew! 2020 was one for the books, amirite?! And not just because launched a business in the middle of a global pandemic. We launched a category-defining, notion-busting, non-alcoholic whiskey-like spirit in the heart of bourbon country. We experienced the highest highs and the lowest lows as we brought Kentucky 74 into the world. 


You stuck by Spiritless as we got off the ground, and for that, we couldn’t be more grateful. From the bottom of our hearts, THANK YOU for placing early orders, writing reviews, sending us love on social media and, basically, being the best dang customers we could ask for.  Bottles are consistently rolling out over the coming weeks, and we’re working hard to make your Dry January dreams come! 


Spiritless was born from heart, hustle and hard work — all of which we carry with us into the year ahead. As we kick off 2021, we do so with humility, appreciation, and the very best wishes for a prosperous New Year.



Lauren, Lexie and Abbey