dry january · Espresso Martini · News · Old Fashioned ·

Spiritless, Refounded: Less Proof. More Possibility.

This isn't a new company. It's a new chapter.

Today, we're refounding Spiritless.

We didn't change the recipes, and we didn't start over. We kept what you told us you loved about Spiritless, and we rebuilt around where we believe the category is going: better products, sharper creative, faster execution and a closer relationship with the people who drink what we make.

We're also getting clearer about who we are. Spiritless isn't a wellness brand. We're a modern cocktail company that happens to be non-alcoholic. Think sophisticated bars, the ritual of a well-made drink, and confident nights out. Wanting less or no alcohol on a particular night shouldn't mean sitting out of cocktail culture.

The Old Fashioned, redesigned. Now at Total Wine nationwide.

Spiritless non-alcoholic Old Fashioned in its new red-orange can and four-pack, served in a crystal rocks glass with an orange peel by a fireplace

Our Old Fashioned has a new look: a larger serving format and bold red-orange packaging. The liquid inside is exactly the same whiskey-forward cocktail that earned Bronze at the 2025 Zero Proof Choice Awards.

Find it at Total Wine nationwide this holiday season. Serve it in a crystal rocks glass over a large clear cube with an orange peel.

The Espresso Martini: shaken, not slurred.

Spiritless non-alcoholic Espresso Martini in its new turquoise 12 oz can beside a coupe garnished with three coffee beans

Our Espresso Martini is one of the most awarded non-alcoholic RTDs around, and it now comes in a new turquoise 12-ounce ready-to-pour can.

Made with real brewed coffee
99 calories and 114 mg of caffeine per can
Chill, pour into a coupe, and finish with three coffee beans

Awards:

2026 Gold, World Alcohol-Free Awards
2026 Bronze, San Francisco RTD Competition
2025 Platinum and Best Non-Alcoholic RTD, L.A. Spirits Awards
2025 Best in Show, International Non-Alcoholic Competition

Pre-order the Espresso Martini now: 12-packs of 12-ounce cans are $47.99 during pre-sale, shipping in time for Dry January. At retail, look for four-packs.

Dry January, done right.

Spiritless Espresso Martini cans chilling on ice with coffee beans

Dry January customers still want dinner reservations, date nights, parties and beautiful cocktails. They're not asking brands to make January less fun. They're asking for better options. That's what we make.

How we're building now

Spiritless now runs on a leaner model, with AI built into our creative, marketing, consumer research, operations and planning. AI doesn't decide what Spiritless should be. It gives us more shots on goal: we can test an idea today instead of waiting in a six-week production queue. Taste, judgment and the final call still come from people who know you and care about this brand.

The lineup

Kentucky 74: our bourbon-inspired spirit
Kentucky 74 Spiced
Old Fashioned: redesigned, at Total Wine
Espresso Martini: new can, available for pre-order

Spiritless Co-Founder and CEO Lexie Lancaster Larsen with a can of Spiritless Espresso Martini

Thanks for being part of the first chapter. The next one is going to be fun.

Cheers,
Lexie Lancaster Larsen
Co-Founder & CEO, Spiritless

Spiritless. Less proof. More possibility.

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