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"Three Kentucky entrepreneurs introduce a booze-free mixer for your bourbon cocktails"

"Finally, there’s a non-alcoholic bourbon substitute on sale now."

"Mix up a New Old Fashioned, a Mint Julep, you name it — no buzz, no hangover, just flavor. "

"The non-alcoholic spirit is like a new tool in the kit for people who want to do it all."

"Make It the Summer of the Mocktail"

"Stirred into an Old Fashioned, Kentucky 74 looks and feels like bourbon."

"The product is set to launch this fall but the founders say they already have pre-orders from all 50 states."