Spiritless may have been founded in 2019, but our story goes back much further than that.
For decades, we have worked with some of the biggest spirits conglomerates in the world. We learned mixology at the foot of the masters. We learned the science, the alchemy, the magic that goes into making the perfect cocktail. We learned how to throw one hell of a party.
Yet every time we entertained...
There would be a last-minute scramble to provide a non-alcoholic option that our clients, friends, neighbors and spouses would actually want to drink. Fruit juices don’t cut it. Fancy shrubs and tonics only get you so far. Club soda with lime is f*cking terrible. We started to ask ourselves: wouldn’t it be amazing for our guests to sip a special something from a gorgeous glass and feel good about it?
Yes. Yes, it would.
Like bourbon. But better.
It was from this simple premise — that you can make a cocktail that isn’t a cocktail, one that everyone can enjoy—that Spiritless was born.
Creating a non-alcoholic spirit in the birthplace of bourbon isn’t for the meek and mild. But our history of entrepreneurship, coupled with our decades of full-proof spirits experience, told us it could be done.
Our early efforts at distilling non-alcoholic spirits were mixed, at best. (If you’re picturing a PVC pipe and a popcorn machine, well, you’re not too far off.) Undaunted, we kept experimenting. Taste-testing. Tinkering.
The result is our Kentucky 74
A beautifully distilled non-alcoholic spirit crafted to complement your favorite bourbon cocktails, it serves up a high quality, smooth finish, underpinned by familiar notes of caramel, vanilla and oak... without the regrettable, I-need-to-rethink-my-life-choices next days.
Cocktails on your terms.
Spiritless supports the conscientious cocktailers, the no-and-low-ers, the people who want to live fully but drink differently. Spiritless allows you to cut down your alcohol intake — and your calories — so you can shake, stir, sip and celebrate the way you want.
Our big goal? For tastemakers all over the world to #OrderItSpiritless and know their taste buds and lifestyles will be rewarded — all day, every day and any time of day.