What’re You Having?

About Us

Get to know

Spiritless may have been founded in 2019, but our story goes back much further than that.

Yet every time we entertained...

Like bourbon. But better.

It was from this simple premise — that you can make a cocktail that isn’t a cocktail, one that everyone can enjoy — that Spiritless was born.

Creating a non-alcoholic spirit in the birthplace of bourbon isn’t for the meek and mild. But our history of entrepreneurship, coupled with our decades of full-proof spirits experience, told us it could be done.

Our early efforts at distilling non-alcoholic spirits were mixed, at best. (If you’re picturing a PVC pipe and a popcorn machine, well, you’re not too far off.) Undaunted, we kept experimenting. Taste-testing. Tinkering.

The result is our Kentucky 74.

A beautifully distilled non-alcoholic spirit crafted to complement your favorite bourbon cocktails, it serves up a high quality, smooth finish, underpinned by familiar notes of caramel, vanilla and oak... without the regrettable, I-need-to-rethink-my-life-choices next days.

Yes is Less!

From the Lou to the Lone Star

In May 2021, Spiritless announced the establishment of our corporate headquarters in Austin, Texas. We may have moved from the Lou to the Lone Star State and traded our Derby hats for cowboy boots, but one thing is certain: My Old Kentucky Home will never be far from our minds, hearts and — thanks to our namesake Kentucky 74 — lips.